Have you tried following blogging advice on using keywords for SEO (Search Engine Optimization) with limited success? As traditional bloggers we have more options for how we use keywords. We don’t just have to try to find low-competition keywords so we can easily do well in SERPs (Search Engine Results Pages). We don’t need a complex plan for building authority on a single topic so we can bring traffic to our site through search engines.
Why? Because as traditional bloggers we have a vibrant platform that we can use to drive traffic to our sites. Don’t get me wrong, I love my search engine traffic and I am happy to have numerous posts that live on page one of SERPs, but I am not dependent on Search Engines for traffic.
So if I don’t need Search Engine traffic why do I still focus on keywords? Because the keyword phrases I choose to use not only tell the search engines what I am writing about, they inform advertisers what I am writing about. I primarily use keyword phrases to optimize my posts for ad income.
Using Keyword Phrases to Increase Ad Income
Increase ad income by placing the right ads in the right spots:
It is not enough to choose keyword phrases that advertisers are bidding on; you also must place the right ads in the right spots if you want to make a decent passive income with ads.
CPC (cost per click) ads such as Adsense and Media.net perform best where people actually click: inside blog posts.
CPM (cost per mille) ads perform best in highly visible locations. CPM ads perform well as banner ads and at the top of your sidebar, but there are some other high performing spots that you may be overlooking such as footer ads and sidebar ads across from your social share buttons at the bottom of posts.
Strategic Blogging for Traditional Bloggers
I go in much greater depth on these topics in the Strategic Blogging Course. Below is information about 3 of the 12 modules in the Strategic Blogging Course.
Module 1 – SEO for Regular Bloggers
In module 1 we cover the types of keywords, how to find keywords, how to choose keyword phrases, how to optimize a post for more than one key word phrase, how key words can positively impact ad income even when you aren’t on page one of the search results page, and how to use key word phrases in social shares.
Module 2 – Anatomy of a Good Blog Post
In module 2 we cover how to optimize a post for SEO, elements of a good post title, how to optimize post images for SEO AND social media, meta descriptions, authentic link strategies, and more.
Module 4 – How to Monetize your site with Ads
In module 4 we cover the different types of ads, why the type of ad is important, where to place ads, how to create passback ad tags, how to set up waterfalls, how to turn off ads, which types of ads you should avoid, how to find ad networks, and how to create passive ad income without annoying your readers.
You can find out more information about the Strategic Blogging Course here.